Director of Audience of Development
GOLF Magazine/GOLF.com
New York, New York
Kip Morgan is a leading digital marketing and analytics executive with more than 25 years of consumer and B2B experience. He currently serves on the Board of the Research and Measurement committee for the Association of National Advertisers, is a Judge for the annual Neustar Genius awards, and on the Advisory Board of Couplewise.com.
He was most recently the head of Analytics at Prudential’s in-house agency where he helped increase the ROI of their media investments by ~35%. Previously, Morgan has served as VP of Marketing for TheStreet and as eMusic’s Chief Marketing Officer. Prior to that, Morgan was with EarthLink for 12 years and has held senior media planning and supervisory positions with WPP’s Grey Global Group and with Omnicom’s Altschiller Reitzfeld Davis/Tracy-Locke.
He holds a B.A. in Political Science from Marlboro College in Marlboro, Vermont.