The circumstances and conditions under which journalist are working can widely differ. But no matter how diverse our daily routines may be, we often face similar moral questions and dilemmas. How do I deal with interview partners that demand money? Is it correct to accept a free travel offer? Can I post a photo on social media that some of my viewers and readers may find offending?

Big media companies usually have a code of conduct and clearly defined rules. But that is not always the case for smaller businesses, digital nomads or freelancers working on their own.

This is where the Online News Association comes in. The ONA will soon launch their project called “Build your own ethics code” to provide ethical guidelines for journalists worldwide. Wendy N. Wyatt Ph.D., Head of Communication and Journalism Department at University of St. Thomas in Saint Paul, takes part in the project.